4.9trusted by120+ dental practices across the U.S.
For U.S. Dental Practices

Fully Automate Patient Acquisition In 7 Days With Meta Ads.

Exclusive, insurance-verified new-patient opportunities delivered ready to schedule. A fully managed patient-acquisition system for practices that value quality over volume.

A 2-minute overview of the platform

How Dental Booked delivers appointment-ready patients

Request an Assessment30-minute assessment. No pitch decks.

Trusted by high-performing dental practices deploying $10K–$100K+/month in patient acquisition

18K+

Insurance-verified patients delivered

120+

Practices on the platform

100%

Exclusive — never shared

18K+ insurance-verified inquiries delivered120+ U.S. dental practices on the platformAppointment-level attribution via server-side eventsMeta creative built in-houseHIPAA-conscious intake and follow-upLive in ~10 business daysOne practice per market4.9★ operator rating18K+ insurance-verified inquiries delivered120+ U.S. dental practices on the platformAppointment-level attribution via server-side eventsMeta creative built in-houseHIPAA-conscious intake and follow-upLive in ~10 business daysOne practice per market4.9★ operator rating

Insurance verified across every major U.S. dental carrier

Delta Dental logoMetLife logoCigna logoAetna logoUnitedHealthcare logoGuardian logoHumana logoBCBS logo

The Problem

Not a marketing problem. An operations problem.

Established practices rarely need more inquiries. They need better-qualified inquiries, faster follow-up, and a clear line from ad spend to booked appointment.

Disconnected Tracking

Meta, PMS, call tracking, and insurance data live in separate tools. Nothing reconciles, and no one can point to the ad, creative, or audience that produced last week's booked patients.

Front-Desk Overload

Out-of-network inquiries, price shoppers, and unqualified callers eat hours of front-desk time and pull staff off follow-up with real patients.

Generic Creative

Recycled stock-photo ads look interchangeable with every other practice in market, depress performance, and teach Meta little about the patients you actually want.

Rising CAC, No Attribution

Acquisition costs climb every quarter while reporting stops at form submissions — with no visibility into which spend produced booked appointments or treatment starts.

Cost of Acquisition

Directory and shared-lead costs are compounding.An owned Meta acquisition system isn't.

Practices renting inquiries from directories pay more each quarter for the same contact — shared with several competing offices. Practices running their own acquisition system on Meta build a feedback loop around booked appointments instead of paying repeatedly for the same shared inquiries.

Directories & shared leads

Renting inquiries alongside competitors

Cost per acquired patient

trending upward

$400–$900+

Inquiry exclusivity

competing on response time

Shared with 3–6 practices

Attribution

no path from ad to appointment

Unavailable

Trend

auction density increasing

Up 20–40% YoY

Dental Booked System

Owned Meta acquisition system

Exclusive inquiries, appointment-level attribution

Cost per acquired patient

typical range in active markets

$95–$220

Inquiry exclusivity

never shared or resold

One practice, one market

Attribution

matched to booked appointment

Ad, creative, audience

Trend

server-side signal compounds over time

Stable to improving

Estimated cost per acquired patient

Directories & shared leadsHigh & rising
Dental Booked platformLower & stable

Ranges are drawn from practices currently on the platform and vary by market, PPO participation, and chair capacity. Not a guarantee of results.

Optimized Against Booked Patients

Campaigns that learn from booked appointments — not form fills.

A booked appointment is the signal that matters. We record scheduling outcomes from your PMS and send them back to Meta through server-side conversions, so creative and budget decisions are made against real patients — not the top of the funnel.

01

~10 Days

To Live Campaigns

Creative, landing pages, intake, insurance workflow, and server-side tracking built and launched together — most practices are live in about ten business days.

02

Weekly

Creative & Funnel Testing

Hooks, videos, landing pages, and intake forms are tested against booked appointments — not clicks or form submissions.

03

Appointment-Level

Attribution

Booked appointments are sent back to Meta through CAPI and offline events so budget follows the creative and audiences that actually produce patients.

Why Leading Practices Choose Dental Booked

Built to operate your patient acquisition—not simply generate leads.

Exclusive to Your Practice

Every patient is delivered to one practice — yours. Never shared, never resold, never distributed to competing offices in your market.

Pre-Qualified Before Delivery

Treatment intent, timing, and fit are confirmed on our side before a patient ever reaches your front desk. Unqualified inquiries are filtered out.

Insurance Reviewed Before Handoff

Carrier, plan type, remaining benefits, and in-network status are captured during intake — no rework, no surprises at the operatory.

Delivered Ready to Book

Preferred windows, contact preferences, and requested treatment are collected in one structured record — your team schedules, not qualifies.

Intelligent Follow-Up

Automated, HIPAA-aware nurture sequences continue engagement across SMS and email until the patient is scheduled — without adding front-desk load.

Attribution to the Booked Chair

Every scheduled appointment is matched back to the source ad, creative, and audience through server-side event delivery — real bookings, not form fills.

Every Patient Includes

A complete, structured patient record.

Your front desk receives a fully assembled record — not a name and a phone number. Every field is captured, verified where possible, and delivered exclusively to your practice.

Contact information

Verified phone and email, preferred channel of contact.

Requested treatment

Specific service and case notes captured during intake.

Qualification notes

Fit review against your practice's criteria and case profile.

Insurance provider

Carrier, plan, remaining benefits, and in-network status where applicable.

Preferred appointment times

Structured availability windows aligned to your schedule.

Communication history

Full record of touchpoints, replies, and consent.

Exclusive delivery

Assigned to your practice only — never shared with another office.

Ready for immediate follow-up

Handed off in a state where your team schedules, not qualifies.

Case Studies

Verified inquiries. Booked appointments.

Treatment-specific creative, insurance reviewed before handoff, and booked appointments matched back to the exact campaign that produced them. Below are outcomes from practices running the full system.

Case Study

COSMETIC + IMPLANTS — FLORIDA

3.4x new patients in 60 days on the same ad budget

Server-side conversions and offline booking events surfaced the ads, videos, and audiences producing booked appointments — not form fills. Budget shifted; new-patient volume followed.

3.4x

New patients

$0

Extra spend

60d

Timeline

Case Study

INVISALIGN + GENERAL — TEXAS

Live in 8 days, insurance-verified inquiries from day 9

Every inquiry reached the PMS with carrier, plan type, and in-network status already reviewed. Front desk stopped triaging out-of-network callers and focused on scheduling.

8d

To launch

100%

Insurance-verified

0

Out-of-network leaks

Case Study

FULL-ARCH IMPLANTS — ARIZONA

62 qualified full-arch consult requests in month one

Meta creative built specifically for full-arch, plus server-side conversion tracking, produced consistent exclusive consult requests — decision-maker on the intake, no shared-lead reseller in the middle.

62

Consult requests

PPO

Every one

1st

Month

"We've worked with four dental marketing companies. Dental Booked is the only one that verified insurance before we ever picked up the phone — and the only one that could prove which patient came from which ad."
OWNER — COSMETIC & IMPLANT PRACTICE, CALIFORNIA

Figures reflect specific U.S. dental practices running the full system — Meta creative, insurance verification, follow-up, and server-side attribution. Outcomes vary by market, specialty, PPO participation, and front-desk capacity.

From the practices we work with

Operator feedback, unedited.

What practice owners tell us once campaigns are live.

DRM
Dr. Ryan M.14:22

Bro we booked 8 implant consults this week from your ads. Our front desk literally can't keep up. First time we've had a waitlist for consults.

🔥5
🦷3
DLH
Dr. Lisa H.11:21

We booked 14 Invisalign cases in March. That's more than Q4 combined. My office manager asked what changed and I just showed her the dashboard you built 😂

😂5
📊3
DBJ
Dr. Brian J.12:45

I was skeptical at first but credit where it's due. We went from buying shared leads from HipsterDental.com to having exclusive verified patients calling US. Night and day.

🙌5
💯3
DTG
Dr. Tony G.10:13

Can we get on a call this week? Want to double the ad spend. Every lead that comes in is verified Delta Dental PPO now which never happened with our last vendor.

💰4
🔥3
DDF
Dr. David F.13:56

Quick question — my buddy runs 3 dental offices in Texas and wants exactly what we have. Can I give him your number?

🤝3
🔥2
DMT
Dr. Marcus T.14:34

Just got off the phone with our Tampa location — 27 new patients this month directly from the funnel. Best month they've had in 3 years. Adding a second op 🔥

🔥4
💰3
DTW
Dr. Tanya W.10:55

Update — we asked the team to pause campaigns for 2 weeks because we're booked out 6 weeks. First time that's happened. Hiring an associate and want to ramp back up in March.

🙌4
💯3
DKW
Dr. Karen W.16:42

The nurture sequences are converting like crazy. 9 patients booked this week saying they got the email series and want to come in for a cosmetic consult. Before we were lucky to get 2 inquiries a week.

📈5
💪3
DNP
Dr. Nick P.20:09

First profitable month since we opened the second location. Literally all from the patients you're sending. Thank you brother seriously.

🙏5
💚3
DMR
Dr. Mike R.15:34

I just want you to handle everything. I don't have time to learn all this CAPI and pixel stuff. Whatever you need from me just tell me and I'll get it same day.

💯4

Our Qualification Process

Five stages from demand to booked chair.

A closed-loop system that captures demand, structures intake, qualifies fit, verifies insurance, and delivers exclusive patients ready to be scheduled.

1

Demand Capture

Placement-native creative on Meta reaches in-market patients across Reels, Feed, and Stories. Delivery is optimized to booked appointments — not clicks, not leads.

2

Structured Intake

Every inquiry moves through a standardized intake capturing treatment intent, insurance, preferred timing, and contact preferences.

3

Qualification

Fit is reviewed against your practice's criteria — services offered, PPO contracts, geography, and case profile. Unqualified inquiries are removed.

4

Insurance Verification

Coverage is verified with the carrier where applicable and attached to the patient record before delivery.

5

Delivery & Nurture

Qualified patients are handed to your team ready to schedule. Automated nurture continues until the appointment is confirmed on your calendar.

Launch Timeline

Live in about ten business days.

Most practices move from kickoff to insurance-verified inquiries landing in their PMS in roughly the time a traditional agency spends on its strategy deck.

DENTAL BOOKED

10days

  • Pre-day 1: server-side tracking and offline event mapping scoped
  • Day 1: kickoff — creative direction, insurance workflow, and PMS handoff confirmed
  • Days 2–4: Meta creative, landing pages, and intake built
  • Days 5–7: campaigns live, insurance verification team on-standby
  • By day 10: qualified, insurance-verified inquiries delivered into your PMS
Traditional Agency

30–60days

  • Kickoff pushed to week two
  • Strategy deck delivered in week four
  • Creative caught in review cycles with no server-side tracking scoped
  • Live in 30–60 days — still no appointment-level attribution

The Patient Journey

From ad impression to booked appointment.

A single system for acquisition, qualification, follow-up, and attribution — with booked-appointment outcomes sent back to Meta so campaigns learn from real patients, not form fills.

Step 1 — Acquire & Qualify

1Treatment-Specific Ads

Meta creative built around the services you want to grow — implants, Invisalign, cosmetic, general.

2Landing Page

A focused page with a short introduction from the dentist and one clear primary action.

3Request Appointment

A single mobile-first booking action — no clutter, no competing links.

4Intake Form

Structured intake capturing requested service, insurance, urgency, and preferred windows.

5Insurance Verification

Carrier, plan type, and in-network status reviewed before the record reaches your front desk.

6Contact Verification

Phone verification confirms a real, reachable patient — not a bot or a bad number.

Filtered Out

Outside Your Criteria

Wrong insurance, outside your service area, or not the decision-maker for care.

Referred Elsewhere

Filtered from your queue so your team only spends time on qualified inquiries.

Inquiries that don't meet your criteria are filtered before they reach your front desk.

Step 2 — Handoff & Follow-Up

1

Qualified Patient Inquiry

Insurance reviewed, contact verified, treatment intent and preferred timing captured.

2

PMS Delivery

Pushed into Dentrix, Eaglesoft, Open Dental, Curve, or the PMS your practice already runs on.

3

Patient Confirmation

Confirmation page sets expectations and prepares the patient for your team's outreach.

4

Immediate Follow-Up

Email, SMS, and call cadences begin within a minute of the qualified handoff.

5

Front-Desk Outreach

Your front desk — or our overflow team — reaches out while intent is highest.

6

Appointment Outcome Recorded

Booked, rescheduled, or no-show status is captured and sent back to the ad platform.

Running In Parallel

Six automated and human touchpoints run alongside your front desk so qualified patients don't fall through follow-up.

Nurture Sequence

Concise SMS and email touches that keep the patient engaged between inquiry and appointment.

Dentist Introduction Video

A short, personal video from the dentist that establishes trust before the first call.

Retargeting

Meta retargeting keeps your practice in front of the patient across Feed, Reels, and Stories.

Practice Content

Office tour, team introductions, and patient stories address common objections on-screen.

Follow-up Specialist

If a patient can't be reached, a live agent steps in for a follow-up attempt.

Extended-Hours Coverage

After-hours phone and chat coverage so urgent-care inquiries don't hit voicemail.

Long-Term Follow-Up

If a patient doesn't book right away, a 14-day cadence of email, SMS, and retargeting continues the conversation.

Built once, refined weekly. Ad accounts, landing pages, and patient data remain owned by your practice.

Performance

Measured against treatment starts — not form fills.

3–5x

Higher consult-to-book rate vs. shared-lead directories

40–70%

Lower blended acquisition cost per treatment start

< 60s

Median time from inquiry to structured patient record

100%

Exclusivity — every patient delivered to a single practice

Fit Criteria

Purpose-built for a specific kind of practice.

This is for you if

  • Established practices ready to invest in predictable new-patient acquisition.
  • In-network with major commercial PPOs (Delta, MetLife, Cigna, Aetna, UnitedHealthcare, Guardian)
  • Front-desk operations able to respond to new inquiries within minutes
  • Owners who want a long-term acquisition partner and appointment-level attribution — not a lead reseller

This is not for you if

  • Medicaid-only or cash-only practices
  • Offices optimizing primarily for the lowest per-lead price
  • Practices unable to share scheduling outcomes required for attribution
  • Owners unwilling to participate in creative production when the campaign calls for it

Security, Compliance & Professionalism

Built to the standard your practice operates at.

HIPAA-aware intake and communication workflows. Server-side attribution that respects patient privacy. Ad accounts, landing pages, and forms held to Meta's policies and state dental board rules. One practice per market — never shared, never resold.

Have Questions?

Common Questions

Yes. Every inquiry is delivered only to your practice in your service area — never shared with or resold to competing offices.

Before an inquiry reaches your front desk, our team reviews carrier, plan type, and in-network status against your criteria. Where available, remaining benefits are noted. Final verification on the service date is still completed by your practice.

Major U.S. commercial carriers including Delta Dental, MetLife, Cigna, Aetna, UnitedHealthcare, Guardian, Humana, and most regional PPOs. The filter is configured to your specific in-network contracts.

Most practices are live within seven to ten business days. First verified inquiries typically arrive in the days immediately following launch.

A fully managed patient-acquisition system: Meta creative built for your specialty, landing pages, structured intake, insurance verification, PMS delivery, email and SMS follow-up, and server-side conversion tracking so booked appointments are matched back to the source ad, creative, and audience.

Campaigns and intake are built around Meta's dental advertising policies, applicable state dental board requirements, and HIPAA-conscious data-handling practices. This is designed to reduce avoidable account and compliance risk — it does not replace your own legal or compliance review.

General, cosmetic, implant, Invisalign, pediatric, periodontic, endodontic, and multi-location DSO practices across the U.S.

Directories sell the same inquiry to multiple practices. Most agencies stop at form submissions. Dental Booked operates a single system end-to-end, delivers exclusive inquiries, and reports against booked appointments — with your ad accounts, landing pages, and patient data remaining owned by your practice.