About Us
One senior team. Only dental practices.
We built Dental Booked because dentists were sick of general-purpose agencies who'd never touched a Dentrix integration, an in-network filter, or a CAPI feed built for real bookings. So we became the full system — and we only work with dental practices.
Why We Exist
Marketing built by people who understand bookings, not just leads.
The average agency selling ads to dentists has 40 clients across 12 industries. We have one industry: yours. That means every ad angle, every landing page, every insurance workflow, every CAPI event, and every retargeting flow is built specifically for U.S. dental practices.
You won't get pawned off on a junior. You'll get senior operators who own the outcome — cost per new patient, in-network match rate, and chair utilization — and stay in the trenches until the numbers hit.
The Team
15+ years of Meta firepower, focused on one vertical.
Founder & CEO
Ads, offers, patient economics
Owns paid strategy, offer design, and patient economics. Obsessed with mapping every dollar to a booked chair.
Head of Creative
Doctor-led + patient story creative
Built doctor-led and patient-story video libraries for 60+ dental practices. Leads production and messaging.
Head of Engineering
CAPI + PMS integration
Wires CAPI, PMS webhooks, and offline events into every PMS — Dentrix, Eaglesoft, Open Dental, Curve, custom.
What We Believe
Four principles we don't negotiate on.
Bookings over leads.
A lead is a form fill. A booked, shown patient pays the bills. We only measure what fills the chair.
Server-side or nothing.
If your Meta pixel is your only signal, you're flying blind. CAPI is table stakes.
Ethical acquisition.
No shared leads, no bait-and-switch offers, no 'free implant' spam. Real patients, real intent.
Speed to launch.
You should be seeing patients from ads inside 14 days, not 90. If not, we've failed the setup.
Ready to see what your ad accounts should be doing?
One 30-minute strategy call. We audit your Meta ads, CAPI, and booking funnel — and tell you exactly what's broken.
Book Your Strategy Call