Service — CAPI + Booking Tracking
Server-side conversions that see every booked patient.
The Meta pixel misses 40-60% of your funnel because of iOS, ad-blockers, and privacy tools. CAPI closes that gap by pushing every lead, verification, and booking event server-to-server — with Event Match Quality above 8.0.
- PMS integration (Dentrix, Eaglesoft, Open Dental, Curve, custom)
- Server-side lead, verification, and booking events
- EMQ 8.0+ on every event
Why Us
Why server-side tracking matters more than ever.
iOS killed your pixel
50%+ of your Meta signal is lost in the browser. Server-side CAPI recovers it via server-to-server matching.
Bookings, not form fills
We push actual booking events from your PMS back to Meta so it optimizes toward chairs filled.
Event Match Quality 8+
Hashed email, phone, DOB, city, state, and click ID on every event.
Verified firing
Test events dashboard live during install. If it doesn't fire, we don't launch.
The Stack
What we build.
- Meta CAPI provisioned with server-side hashing and full identifier stack
- Lead, InsuranceVerified, and AppointmentBooked events firing server-side
- PMS webhook integration into your booking trigger
- Event Match Quality tuning to 8.0+
- Test event verification and firing dashboard
- Monthly EMQ + match rate audit
Specialty Insight
What's different here.
Most 'CAPI installs' we audit are a pixel + a generic Zapier fire that Meta scores at 4.5 EMQ. That's basically not sending data. We wire true server-side events with the full identifier stack — because Andromeda literally cannot allocate spend efficiently without it.
Selected service: CAPI + Booking Tracking
Ready to see what your ad accounts should be doing?
One 30-minute strategy call. We audit your Meta ads, CAPI, and booking funnel — and tell you exactly what's broken.
Book Your Strategy Call