The Blog
Tactics, teardowns, operator playbooks.
Real writing from the team that runs the accounts. No SEO sludge, no generic listicles — just the plays we use on real dental practice accounts.
Featured · Attribution · 7 min · Jun 10, 2026
Why your cost per new patient went up (and why Meta isn't broken)
Cost per new patient doubled overnight. Your marketing company blamed iOS, algorithm updates, the economy. None of that is the real reason — and the real reason is fixable in two weeks.
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Creative · 9 min · May 28, 2026
The 4 creative angles every dental practice should be testing
Doctor-led, patient story, before/after, and contrarian. The four ad angles we test on every dental account before we test anything fancy.
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Tech · 11 min · May 14, 2026
CAPI for dental practices: the only guide you need
Server-side conversions, offline booking events, and PMS integration explained without the jargon. What to install, what to skip, and how to verify it's actually firing.
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Attribution · 8 min · Apr 30, 2026
Offline booking tracking: closing the loop between ad and chair
The gap between 'lead' and 'patient in the chair' is where every dental marketing budget goes to die. Here's how offline conversions fix it.
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Creative · 6 min · Apr 16, 2026
The monthly creative checklist for dental practices
Meta now rewards volume, diversity, and match quality. Here's the exact creative volume and format mix every dental practice should ship monthly.
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